SEO Publications
- Research Summary: A robust academic field must set and revisit boundary conditions that define where, when, and to whom its insights apply. This is particularly true for a field such as global strategy where the ubiquity of the key terms invites
- Opaque selling, in which a seller offers opaque goods (OGs), in addition to physical goods, has been shown to be an effective strategy to segment a market and improve the seller's profit. This article studies opaque selling with stochastic demand
- Motivated by applications arising on social networks, we study a generalization of the celebrated dominating set problem called the Positive Influence Dominating Set (PIDS). Given a graph G with a set V of nodes and a set E of edges, each node i in
- Targeted marketing strategies are of significant interest in the smartapp economy. Typically, one seeks to identify individuals to strategically target in a social network so that the network is influenced at a minimal cost. In many practical
- We examine the interaction effect of country-level aggregate advertising spending and internet access on women's development. We explain why this interaction effect either enhances or discourages women's development. Our empirical analysis of
- O'Neil, Isobel; Ucbasaran, Deniz; York, Jeffrey G. The evolution of founder identity as an authenticity work process. Journal of Business Venturing. Jan2022, Vol. 37 Issue 1, pN.PAG-N.PAG. Research has shown founders'
- Poleacovschi, Cristina; Javernick-Will, Amy; Wang, Sheng; Tong, Tony. Gendered Knowledge Accessibility: Evaluating the Role of Gender in Knowledge Seeking among Engineers in the US. Journal of Management in Engineering. Jan2021, Vol. 37 Issue 1, p1-
- Bustamante, Carla V.; Matusik, Sharon F.; Benavente, Jose Miguel. Location capabilities, institutional distance, and start-up survival. Global Strategy Journal. Nov2021, Vol. 11 Issue 4, p548-577.Research summary: Location considerations play a key
- It is unclear why, despite the increasing emphasis on innovation in modern business, firms are still myopic in their search efforts. Although prior studies have examined the role of supply-side factors such as technologies, capabilities, and
- Jiang, Juncai; He, Chuan. Low-Price Guarantees in a Dual Channel of Distribution. Marketing Science. Jul/Aug2021, Vol. 40 Issue 4, p765-782. In a dual channel, the manufacturer's low-price guarantee facilitates price discrimination and channel