Marketing Publications
- Conspiratorial thinking has been with humanity for a long time but has recently grown as a source of societal concern and as a subject of research in the cognitive and social sciences. We propose a three鈥恡iered framework for the study of conspiracy
- Consumer psychology refers to how people think and act within an economic role in market exchange. However, we know little about how consumers actually perceive these roles, or how they understand markets and economic activity more broadly. That is
- When couples decide to share their lives, they are simultaneously faced with the decision of how (or whether) to pool their finances. Does the way in which couples keep their money affect happiness in their relationship? Drawing on Interdependence
- The article presents a study on the interrelationships between expert consensus views on controversial scientific issues. It discusses the attitudes toward COVID-19 mitigation policies, preventive behaviors, and the COVID-19 vaccine. It describes
- People often see summary information about reviews for a product (e.g., mean rating, total number of reviews, distribution of reviews) before reading individual reviews. We manipulated this summary information to investigate its effects on judgments
- Price knowledge is a key antecedent of many consumer judgments and decisions. This article examines consumers' ability to form accurate beliefs about the minimum, the maximum, and the overall variability of prices for multiple product categories.
- Reinholtz, Nicholas; Fernbach, Philip M.; de Langhe, Bart. Do People Understand the Benefit of Diversification? Management Science. Dec2021, Vol. 67 Issue 12, p7322-7343. Diversification鈥攊nvesting in imperfectly correlated
- Reinholtz, Nicholas; Maglio, Sam J.; Spiller, Stephen A. Stocks, Flows, and Risk Response to Pandemic Data. Journal of Experimental Psychology. Applied, Dec2021, Vol. 27 Issue 4, p657-668, During the coronavirus disease 2019 (
- Gladstone, Joe J.; Jachimowicz, Jon M.; Greenberg, Adam Eric; Galinsky, Adam D. Financial shame spirals: How shame intensifies financial hardship. Organizational Behavior & Human Decision Processes. Nov2021, Vol. 167, p42-56.
- Kornish, Laura J.; Jones, Sharaya M. Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity. Marketing Science. Nov/Dec2021, Vol. 40 Issue 6, p1106-1122. At the "fuzzy front end" of an innovation process,