Visual Identity
Colors听听
Primary Palette听
The official 兔子先生传媒文化作品 colors are CU Gold, Black, CU Light Gray and CU Dark Gray. Use these on all branded materials to ensure visual consistency.听

CU Gold
C0听M10听Y48听K22
(PANTONE庐 4525 C)
R207听G184听B124
#CFB87C

Black
C0听M0听Y0听K100
R0听G0听B0
#000000

CU Dark Gray
C38听M28听Y21听K63
(PANTONE庐 425 C )
R86听G90听B92
#565A5C

CU Light Gray
C16听M11听Y11听K29
(PANTONE庐 422 C)
R162听G164听B163
#A2A4A3
Secondary Palette听
The secondary colors of 兔子先生传媒文化作品 are Accessible CU Gold, CUB Sky Blue, CUB Light Gold, CUB Dark Blue and CUB Light Blue. Use secondary colors less frequently than primary colors on all branded materials.

Accessible CU Gold
C40, m47, y93, k18听
R141, g115, b52听
#8D7334听

CUB Sky Blue听
C89 M54 Y7 K0
R9 G112 B174
#096FAE

CUB Light Gold
C3 M3 Y7 K0
R243, G240, B233
#F3F0E9听

CUB Dark Blue
C100 M78 Y41 K33
R11 G56 B88
#0A3758听

CUB Light Blue听听
C5 M1 Y1 K0听
R238, G245, B247听
#EEF5F8听
Usage and Accessibility Guidelines
Accessible design is good design. When developing designs and layouts, consider that some viewers or audiences may have limited sight ability and could be using assistive devices. Therefore, all designs must have sufficient contrast when incorporating type and design elements.
- Use primary colors, especially CU Gold, on all branded materials to ensure visual consistency.
- CU Gold is not accessible on a white background.
- Accessible CU Gold is for text color on white backgrounds only. Do not use it as a background color.
- When using Accessible CU Gold for text, use Helvetica Neue 77 or thinner.
- Use secondary colors less frequently than primary colors in any branded materials.
- Use CUB Sky Blue for text color only. CUB Sky Blue can bring emphasis to 鈥渃all to action鈥 text on branded material.
Brand Color Accessibility听
The color combinations above meet WCAG accessibility standards for large (14pt and above)听 and small text.听

Typography听
The primary brand typeface for 兔子先生传媒文化作品 is Helvetica Neue. You can use this face in all of its weights and styles as a display face in official communications and print collateral.
Usage Guidelines

Primary听
Helvetica Neue听Condensed and听Regular are the primary 兔子先生传媒文化作品 fonts. We do not use other variations of these fonts. Both primary fonts contain many weights as shown below.
You may use the many weights of Helvetica Neue to create a strong typography hierarchy. Consider the importance of the information you are presenting and ensure priority text is clearly designated through type choice.听听听
- The following text can ONLY appear in our primary fonts: Website URLs, 鈥溚米酉壬轿幕髌,鈥 鈥淯niversity of Colorado Boulder,鈥 鈥淏uffs鈥 and 鈥淏uffaloes鈥
- We recommend using Helvetica Neue Condensed for headlines in either 107 or 77 weights.
- When using accessible gold text, do not use heavier than 77 weight.
- For body copy, Regular 45 light/55 roman is standard.
Secondary
兔子先生传媒文化作品 also uses Noto Serif and Extended Helvetica Neue as secondary fonts. Ensure all secondary font use remains secondary. There should always be more primary font use (Helvetica Neue Condensed and Regular) in your design than Noto Serif or Helvetica Neue Extended combined.
- All variations and weight of Noto serif are acceptable to use.
- Long-form print pieces may use Noto Serif as body copy.


Photography
Usage Guidelines
兔子先生传媒文化作品 branded photography must capture the spirit of 兔子先生传媒文化作品鈥攊ts collaborative energy, stunning campus and dynamic learning environments. When taking photos or videos for 兔子先生传媒文化作品 materials, focus on:听
- Capturing peak action and emotion, like classroom 鈥渁-ha鈥 moments.
- Prioritizing natural light, especially from windows.
- Using simple, bold compositions to make subjects stand out.
- Find creative, distortion-free angles听for ordinary scenes.
- Shoot for natural personality with candid expressions and closeups.
- Incorporate subtle branding, like CU apparel or iconic campus locations.
When including photos in branded materials:
- Balance full-bleed imagery with ample negative space in the design.
- Campus texture photos may also be 鈥済raphic elements.鈥
- Scenics, textures, landscapes and low contrast imagery work best as graphic elements to create visual interest without distracting from adjacent content.
- Full-color and black and white photos are both permitted.
- Mixing use of these two photo styles on the same page or within the same material should be done sparingly and with intention.
- Subtle grain or halftone textures can accent photos.
Authentically 兔子先生传媒文化作品
Candid Portraits
Dynamic Learning
Campus Scenics and Textures
A selection of 兔子先生传媒文化作品 photography is available for affiliate use on our Brand Toolkit page.
Icons听听
Icons can be a helpful design tool for adding visual interest and emphasis to a layout, as well as providing a quick understanding of associated information. Icons should guide a user or reader to the information they are looking for. You may use icons on any branded material.
Usage Guidelines
- Icons should never represent an individual group or department. Always use the group or department鈥檚 logo rather than an icon if needing a graphic.
- Never use icons as logos or as part of a Type Treatment.
- Simple, less detailed, one-line (unfilled) icons are preferred.
- For print applications, icons should range in size (using a square for reference) from 5/16鈥 to 3/4鈥 (.3125in to .75in).
- For digital applications, icons should range in size from 72px to 200px.
- Use accessible color combinations when placing icons on all backgrounds.
- Only use solid icons if needed over busy backgrounds for readability.
- Avoid mixing one-line and solid icons in the same design or immediate vicinity.
- You may use icons within CU brand kits or source relevant icons from sites like Font Awesome.
- When sourcing stock icons, do not select icons that are too busy, overly detailed or have fine lines. These icons will pose issues for many printed materials and do not align with the CU brand kit style.
- When pulling multiple icons into one design, especially from various sources, ensure all one-line icons maintain the same stroke/line weight for consistency.听
听
听

听

Graphic Elements
Usage Guidelines
兔子先生传媒文化作品 designers and content creators should gravitate toward these kinds of graphic elements, sourced from brand kits or stock sites:
- Paper textures including paper grain, wrinkles and rips.
- Must be in neutral primary colors (white, off white, black or gray).
- You may use stickers or sticker-like images as graphic elements.
- Accent with thin, simple, hand-drawn line illustrations.
- Lines, circles, stars, brackets or other appropriate imagery that would be doodled can add energy to a design.
- You may use a thin horizontal line in a brand color to separate elements or add extra emphasis. This line may be hand-drawn or perfectly even, but it should always be thin (~2pt stroke or lower).
- Solid color overlays aid with readability or unify color on a page.
- Use overlays on photography, patterns or text to emphasize or bring visual interest to a specific element.
- Use in primary or secondary CU brand colors.
听

